Agnello dias biography for kids

  • With more than 30 years in the business, Agnello Dias has been ranked several times among the most awarded and influential figures in the Indian advertising.
  • Creative veteran Dias is a highly-awarded and influential figure in India's advertising industry, and Ahluwalia is an acclaimed director who.
  • In the late 80s, Agnello Dias (or Aggi), chairman and co-founder of Taproot India; and Nandini Dias, CEO, Lodestar UM, used to work together at.
  • This love story dates back to the pre-partition era: I mean the partition of creative and media wings in advertising. In the late 80s, Agnello Dias (or Aggi), chairman and co-founder of Taproot India; and Nandini Dias, CEO, Lodestar UM, used to work together at Interpub, the first ever Indian agency to have been run by a woman (Nargis Wadia). Since they were in different departments, the only time they met each other was when they left office to go home. “Both of us used to head towards the station so we would always walk together,” reminisces Aggi.

    Couple of years and many a walks to remember later, Nandini got through a premier management institute but decided against joining.

    “She claims it was for me, for she thought we won’t continue seeing each other if she left,” says Aggi.
    “What do you mean ‘she claims’,” asks Nandini, sitting next to him in a coffee shop on a Sunday afternoon, while I hurriedly jot down minutes of their banter.
    “How do I verify you actually didn’t go because of me?” he promptly asks.
    “The fact that I’m here, sitting next to you right now,” she responds.

    A few smiles and sips of coffee later, we get to the next chapter of their story.

    No

    You don't need to walk the talk if you can write it: Agnello Dias

    Agnello Dias, cofounder, Taproot India (now Taproot Dentsu)

    Claim to fame

    Regarded as one of the best copywriters in the world, Dias is the mighty pen behind several famous and effective campaigns, from his work on The Times of India and Mumbai Mirror to Nikeand Airtel

    The lesson

    Many years ago when I was just about getting the hang of advertising, the art of writing copy was the biggest litmus test for all writers. And of course we had the pantheon of writing sainthood to look up to. Mohammed Khan, Chris D'Rozario, FrankSimoes, Alok Nanda and so many more. Naïve and scared witless at the landslide of sharpmetaphors and delicate idioms that flowed out of their pens onto our newspapers every Saturday, I knew that I would never be able to match even 20% of their genius. I was lesser-read, lesser-articulate and lesser-aware than any writer I knew.

    Worse, I had decided that I didn't even 'look' like a writer, leave alone write like one. All it took was one look at all the gentlemen mentioned above and you just knew they were born to write. Intelligent, sharpwitted, self-aware and with the smug lazy elegance of the truly talented, they looked like they could write poetry with a teaspoon if they wanted to.
  • agnello dias biography for kids
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