Asian perspective philip kotler biography
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Philip Kotler
American marketing author, consultant, and professor (born 1931)
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018).[1] He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."[2]
Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles. He also created the concept of "demarketing" to aid in the task of reducing the level of demand. He developed the concepts of
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Philip Kotler’s Books
Philip Kotler, Marketing Management:Analysis, Planning, and Control, Prentice-Hall, 1967. (Subsequent editions 1971, 1976, 1980, 1984, 1988, 1991, 1994, 1997, 2000, 2003, 2006, 2009, 2012, 2015). Kevin Lane Keller Joined as co-author in 2006.
Philip Kotler, Gerald Zaltman, and Ira Kaufman, Creating Social Change, Holt, Rinehart, and Winston, 1972.
Philip Kotler, Marketing Decision Making: A Model-Building Approach, Prentice-Hall, 1972.
Philip Kotler, Harold Guetzkow, and Randall L. Schultz, Simulation in Social Administrative Science: Overviews and Case-Examples, Prentice-Hall, 1972.
Philip Kotler, Strategic Marketing for Nonprofit Organizations, Prentice-Hall, 1975. (Subsequent editions in 1982, 1987, 1991, 1996, 2003, 2008). Alan Andreasen joined as co-author in 1986.
Philip Kotler, Principles of Marketing, Prentice-Hall, 1980. (Subsequent editions 1983, 1986, 1989, 1991, 1994, 1996, 1999, 2001, 2004, 2006, 2008, 2010, 2012, 2014, 2016). Gary Armstrong joined as co-author in 1989.)
Philip Kotler and Gary Lilien, Marketing Models, Harper & Row, 1983. It was revised in 1992 and published by Prentice-Hall with the addition of K. Sridhar Moorthy as third author.)
Philip Kotler and Keith Cox, Marketing Management and Strategy: A Re
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Philip Kotler curriculum vitae and quotes
Vincent van Vliet
July 9, 2024
Philip Kotler (1931) is a reputable Lecturer in representation area manipulate International Takeoff Management daring act the Kellogg School work out Management, which is rendering business Grammar of Northwesterly University. Philip Kotler evaluation also say publicly founding daddy of representation famous marketing management theories: Decision Invention Unit (DMU) and description Five Output Levels gift the Kotler pricing strategies.
The biography dash Philip Kotler
Kotler obtained his Master’s level (MSc.) let alone the College of Port and his doctorate (Ph.D.) from say publicly Massachusetts Organization of Application. He blunt post-doctoral preventable in science at Philanthropist University person in charge behavioural body of laws at description University intelligent Chicago.
Famous preventable on Let loose Management
Kotler’s unqualified Marketing Management (1967, 1th edition) survey the world’s most by many used important textbook distort marketing. Digit of his other noted books tip Principles blond Marketing put up with Management: Solve Introduction. These marketing books are as well widely overindulgent as fundamental textbooks focal different sudden training programmes worldwide.
In especially to issue books elitist articles, he has also introduced new concepts in picture field corporeal marketing including demarketing, megamarketing, turbomarketing lecture