Guillaume moschino biography
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Paul Poiret on Selecting a Signature Perfume
Who was the first fashion designer to launch a perfume? It was most certainly not Coco Chanel and her No 5. The first couturier who linked fashion and perfumery was Paul Poiret. His rise in the world of fashion happened at the turn of the 20th century. Although his success was as meteoric as his fall was swift and tragic, he left an indelible imprint on fashion and created a modern sense of couture and dressing, the very road that Chanel and other fashion designers would follow.
Poiret’s autobiography, King of Fashion: The Autobiography of Paul Poiret (V&A, London 2009) reveals him as a complex character that he was. While in its pages he can come across as pretentious and self-congratulating, his passion for art and fashion is moving. So is his openness to taking risks or even bearing opprobrium. “Do not kick up a fuss for something that is not admissible today, because tomorrow it will be,” he writes. He knew what he was talking about it, since one of his first designs, a kimono coat elicited a vehement rejection from a Russian countess. “What a horror! When there are low fellows who run after our sledges and annoy us, we have their heads cut off, and we put them in sacks just like that,”
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Chic Petals by Moschino for Women
- Concentration: Eau de Toilette
- Size: 100 ml
Chic Petals is a new fragrance launched in 2013 as a vibrant floral-fruity fragrance of intense flavors. The fragrance expands the Cheap & Chic scent collection inspired by cartoon character Oliva Oyl. Its compositions, developed by perfumer Guillaume Flavigny, emphasizes fruity juices of red strawberry, pomegranate and water lily with musk, hinoki wood and iris. Chic Petals comes in a bright red bottle with cute white flowers. Apply Moschino fragrance in the creases of your skin and neck for a longer-lasting, stronger scent. After applying, avoid rubbing or dabbing skin. This breaks down the fragrance, causing it to wear off more quickly. If you prefer placing fragrance on your wrists, be sure to reapply after frequent hand-washing, as this tends to rinse off the scent.
Key Features:
- Ideal for a variety of occasions
- A fragrance that has been widely accepted
- Its light, refreshing and can be applied often
- fragrance to make it last longer
Key Notes:
- Top Notes: Pomegranate, Wild Strawberry, Ginger
- Heart Notes: Water Lily, Orchid, Gardenia
- Base Notes: Musk, Hinoki Wood, Italian Iris
About Moschino:
Moschino has been an iconic brand since 1983, known for its colorful, playful and eccen
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Luxury Brand Management: Assignment 1: Brand Orienting Project
Luxury Brand Management: Assignment 1: Brand Orienting Project